Membership

Advocacy

We are the voice of tourism in Tyler by advocating and promoting a strong lodging industry.  We work with the local civic and government leaders to ensure tourism friendly policies.  We also work very closely with the Texas Hotel & Lodging Association to advocate for legislation, regulations and resources to ensure a healthy tourism industry.

Networking

Lodging properties and tourism related attractions network together to promote a positive business atmosphere.  With a strong relationship among our members we provide a strong and growing voice in our community.  We come together to gain knowledge about our community and help support the resources to continue growing our industry.

Community Service

We believe in giving back to our community.  We support local events that benefit our residents and events that attract overnight visitors.  We provide donations of time, supplies and money to organizations and charities that align with our values.  We live and work in Tyler and, as responsible professionals, feel an obligation to give back to our community.